In a world awash with noise, a clear signal is hard to find. BUDX is a movement to help identify and support new culture to strengthen that signal. Since 2016, BUDX’s goal has been to curate and support the best local artists and help their scenes grow. Budweiser has been supporting music and culture in India for over a decade, and with BUDX that support has extended to Asia, Africa and South America. Of course BUDX has access to the best global artists, but we also champion homegrown acts and support local talents in new and exciting ways. There’s a LOT more to come. Thank you for coming to BUDXMumbai and witnessing the start of something new.
Scenes rise by the sheer love of the people in it, and fall when they just can’t support it on their own any more. BUDX helps push scenes forward by supporting the people who love the culture they create, and those that love culture. We’re here for you. You are an important part of this. Your support helps us unearth new sounds, help artists and support your scene.
At the heart of BUDX is a deep felt purpose to elevate and assist the important talent and scenes in India right now, encouraging all culture creators to rise up and Be a King.
A sneak-peek into who’s playing at BUDXMumbai.
The rise of hip-hop in India has coincided with the emergence and rise of DIVINE, considered as one of the most popular rappers and hip-hop artists in India. With awards and accolades to his name, DIVINEs fiery, anger-spitting verses have struck a chord with everyone from Dharavi to Darjeeling.
Central to rise of the gully rap movement, with hit singles like Meri Gully Mein, Jungli Sher and Kaam 25, DIVINEs brutally honest Hindi rap draws inspiration from his own life and the streets of Mumbai, set to beats that wouldn’t be out of place in a Los Angeles Studio.
DIVINEs story and rise of the Indian hip-hop scene has also inspired Bollywood director Zoya Akhtars Gully Boy, starring Ranveer Singh. Gully Boy also sees DIVINE in action on five tracks, including co-writing a song, Doori, with the legendary lyricist Javed Akhtar.
In addition to being one of the music industry’s most bankable stars, DIVINE has also added entrepreneur to his bag of feats. He recently launched Gully Gang Entertainment, a multi-purpose entity that will serve as a record label, Gully Gang Records, unearth and manage new and exciting hip-hop talent, create live music IPs in addition to other things.
An electric live performer, DIVINEs shows are as entertaining as they are inspiring for his young fans. His live set-up now features charismatic musicians like drummer Jai Row Kavi, guitarist Randolph Correia and bassist Krishna Zaveri, making it no less than a supergroup of talent and starpower.
Since their formation in 2002, multi-genre UK trio Foreign Beggars unique trajectory has seen them evolve from underground hip hop heroes to a trailblazing electronic crossover act without ever forsaking an ounce their inimitable energy, from studio recordings to a second to none live show.
The crew have released six studio albums to date: Asylum Speakers, Stray Point Agenda, United Colours Of Beggattron, The Uprising, 2 2 Karma and I AM LEGION with Dutch production wizards Noisia.
The last release 2 2 KARMA Deluxe ft. remixes from My Nu Leng, Faze Miyake, Signal and Compa along with an original track Standard featuring Brit Award winning RagnBone Man. The album also includes heavy-weight collaborators Kate Tempest, OG Maco, Kojey Radical, Flux Pavilion, Feed Me, Alix Perez, Ivy Lab, Black Josh, and more.
The record has seen support from major press outlets including; Billboard, Mixmag, Fact, DJ Mag, Complex, Clash & GRM Daily. At radio Waved was DJ Targets Targo embargo with the record also supported by Mistajam, Annie Nightingale, Tom Ravenscroft & Julie Adenuga to name a few
The critically acclaimed group have built this steadfast reputation as one of the UKs most versatile, creative and prolific acts through a continuing desire to push the envelope, in a manner that is as urgent now as it has ever been. With a top ten hit, over 80 million YouTube plays and a string of international headline dates ahead of them, things are going from strength to strength for the Beggars.
Noisia, Dirtyphonics, Knife Party, Feed Me, Kate Tempest, Kojey Radical, Skrillex, Birdy Nam Nam, Donaeo, Skinnyman, Jack Beats, Alix Perez, Tommy Lee, Eprom and Flux Pavilion.
Festival highlights include Glastonbury, Stereosonic, EDC Vegas, Hard LA, Shambhala, Exit, Outlook, Snowbombing, iTunes Festival, Field Day, Rhythm and Vines, SXSE, Electron, Glade, SW4, Lovebox, Garrorock, Sonar, NH7, Igloofest, Urban Art Forms, Brixton Academy, Dour Festival, Lowlands.
Nick Douwma, better known as Sub Focus, has become one of the most important voices working in British electronic music today. Starting off as a bedroom DJ, Sub Focus has since released hit after hit, rising from creating underground anthems to stadium-filled, fist-in-the air crowd pleasers to producing chart-busting smashes for pop artists.
As a DJ and live performer, Sub Focus has played every major club and festival across the world. As a producer he has broken into the Top Ten charts. As an artist, he continues to break new ground.
Initially known for dancefloor dismantling Drum & Bass, Sub Focus has now become synonymous with music that draws from all corners of the electronic landscape, and has come to epitomise the anything goes mantra of today’s flourishing dance scene.
Dj Maaco started as a drummer at age 6 playing for a small church, by age 12 he dropped the sticks and got himself a cardboard and started break dancing! By 14, he was drawing turntables and mixers on his cardboard boxes and pretending as if he was rocking parties. He talked his dad into buying him his very first mixer from Radio Shack, he himself bought a Mcdonald turntable for 35 bucks with the 8 track tape player built in. He rigged it to his mixer and from that he learned how to mix and scratch. AT age 16 Kool Keith (Tucker) showed him an 808, Juno 106, and some other stuff. Keith then pulled out shoeboxes of cassette tapes to let him hear stuff he had been working on. DJ Maaco afterwards bought himself a keyboard and started making music. His first release was in 1992, with a group called One Nation and he later hooked up with DJ PDOG and together they formed M.A.P. Records. They put out stuff on their own label as Detroit In Effect. They later hooked up with SERGE of CLONE Records and have since then played numerous times in Europe and the U.K. DJ Maaco has created raw, insistent electro music that moves bodies.... There aren’t many who can resist the rhythms and hooks that he throws down and the attitude he has brought represents that ghetto groove in its purest unfiltered form. With a long history of musical appreciation and creation with influences springing from Gospel through Hip Hop to Techno and Miami Bass, Detroit In Effect bring it like so few can. Irresistible music with enough dirt to satisfy the sleaziest party animal or clarity of tone to inspire the most informed minds.DJ Maaco at BudX will be a part of the Milkman Showcase
Jamie Tiller has an often unrivalled knack for rescuing a seemingly endless supply of discarded musical gems from the murky depths of the record underworlds. One-time record dealer and former buyer for cult record store Redlight Records, Jamie has been digging since a young age, travelling extensively across European cities and backwaters alike on an endless quest for the most amazing music you've never heard. At the forefront of discovery, he can increasingly be heard championing these finds through DJ sets across Planet Earth. Originally from London, Jamie recently relocated to Berlin via Amsterdam, where he set up Music From Memory along with fellow record connoisseur Tako Reyenga. Music From Memory is widely regarded as one of the most exciting labels to have emerged within the last five years. It has become synonymous with the release of visionary electronic music from the past as well as present. Together, Jamie and Tako also run Second Circle, a sister label specialising in genre bending dance music. Jamie Tiller at BudX will be a part of the Milkman Showcase.
Contemporary electronic music production has served to score the memories of a generation here in India, but with one element strangely absent - voice and vernacular. As Lifafa, Suryakant Sawhney has spent five years exploring uncharted terrain in this part of the world: electronic music that not only speaks in sonics, but also of words and meaning. The audience for this music is unknown. Via an ongoing exploration of Hindi and Urdu, a constant refinement of his own production techniques, and his instinctive take on melody and cadence, this music - spiritual and sensual, familiar and alien - has caught the attention of audiences not just in urban, Anglicised India, but in less obvious corners of this country, and beyond. Undefined and yet familiar, it presents a compelling insight into what the future of music from this region could be.
Spacejams is Yohann Jamsandekar, who cut his teeth mixing music as part of Mumbai’s infamous, long-running party crew Bhavishyavani. He is currently a resident DJ for the Milkman Party series which has seen him open for the likes of Optimo, Helena Hauff and Stingray this year. His wide-ranging selections and mercurial mixing style lead to raucous, high-energy sets that can be relied on to ignite the dancefloor. To anyone familiar with his jacked up taste in music this should come as little surprise. He could make you break dance, brain dance, or just end up giving you a good old fashioned body massage.
Spacejams at BudX will be a part of Milkman Showcase.
Bombay-based Dreamstates has a hazy approach to house and techno. Driven by 4x4 patterns, spanning breakbeat, acid, afro, disco and outsider house, but not afraid to stray into a deeper, more unnerving sound - with an eye on what the moment calls for. A Dreamstates night is usually a colourful and varied journey.
DJ MoCity a.k.a. Mohammed Abood, founding member of India's own Reggae Rajahs, is back home again, packing a bag full of fresh beats and heavy bass lines! It's been 2 years since we last saw the global jetsetter, who's been hopping around all over the world with his cultural message from Malaysia, U.A.E., Turkey, Iraq and elsewhere. No doubt, MoCity was a key player in developing the currently blossoming Indian indie music scene, and the absence of this dynamo of cultural and social energy left a gaping hole that couldn't be filled by just anyone.
With techno at its core, Dotdat delivers a unique and special experience that explores new dimensions of melody and movement. A culmination of ambiguous, dark and hypnotic sounds with hints of minimalism that make the mind and body move in sync.
Tsunami Soup is an eclectic artists collective from Goa, India. We are dedicated to bringing fresh, unheard sounds from around the world to parties and eccentric gatherings near us. We understand the universal code of rhythm in music and connect with the audience through deep, hypnotic performances.
Kathmandu raised, Bangalore based producer Rahul Giri has many avatars. He’s one half of downtempo electronic duo Sulk Station, the face behind the abstract electronic sounds of _RHL, and, as his music collective/record label Consolidate proves time and again, Bangalore’s busiest music fanatic. Rahul Giri’s first experiments in performing music began in Bangalore with Lounge Piranha - his first taste of electronic music production in a live setting. After completing his graduate degree in broadcast journalism, and over the course of his ongoing tenure with Sulk Station, he began to present his own production as _RHL - running approximately parallel to a collective of likeminded Bangalore producers that he now helms, Consolidate. With regular releases showcasing the seemingly singular talent that Bangalore (and more recently, beyond) possesses, the collective provides a much needed reference to not only Bangalore, but contemporary Indian electronic music scene as a whole. A regular on the Indian electronic music circuit, Rahul has also performed at Liverpool Sound City Music Festival (UK), The Great Escape Festival (UK), Alchemy Festival (UK), Magnetic Fields Festival, Indie March Festival, Ziro Festival of Music and the first edition of Boiler Room in India (Mumbai). Straddling downtempo, hip-hop, footwork, drum and bass and anything in between there’s no limit to what a _RHL live show can or cannot do.
MadStarBase, made up of Ase and Neal, is a production and DJ duo who perpetually create and curate some of the freshest, most forward-thinking music.
From original cuts to bootlegs and remixes, their productions and DJ sets make any room shake and keep the dance floor stacked.
Hailing from Bombay, OX7GEN is drummer and producer Aditya Ashok’s alter ego. OX7GEN started as a fan Drum & Bass, and has since emerged as India’s ambassador for the genre.
After years of extensive touring & several independent releases, OX7GEN has become synonymous with the scene in the country, bringing his brand of melodic, ethereal and cutting edge electronica to every major festival in the subcontinent.
Having supported Drum & Bass heavyweights such as London Elektricity, Netsky, Dub Phizix, Alix Perez and Royalston and a release on UK label Med School Records, OX7GEN is ready to step out onto the world stage.
Seedhe Maut represent the next stage in the evolution of the capital's hip-hop sound. Having mastered the art of delivering razor sharp, combative and witty rhymes, the bi-lingual duo are following in the trailblazing footsteps of international hip-hop collectives such as Run The Jewels, Clipse, Black Hippy, Mobb Deep, Blackstar and more. 2 Ka Pahada, their debut mixtape, was released in 2017 to much fanfare and established them as one of the best new acts to emerge from Delhi's flourishing hip-hop scene. Their single Seedhe Maut Anthem shows the different flows and cadences these young men can take on, doing complete justice to a beat crafted brilliantly by Sez. It is an early masterpiece that put Seedhe Maut on the map by showcasing how well versed they are with their skill, regardless of the language they choose to rap in, every verse is well, seedhe maut. Further, their collaborations with Prabh Deep prove that they’re easily one of the best pioneers in the Indian Hip-Hop Movement and have what it takes to go the distance, toe to toe and bar for bar.
Sez brings something unique to the table everytime - from blending Indian percussion sounds like those of a dhol or the tabla to crafting distinct instrumentals mirroring the artists persona perfectly, Sez is someone who directs the sounds of a new generation all the while staying true to his roots and influences. His spectrum of collaboration makes him tick like a metronome that is directing the sound of Indian Hip-Hop.
His work on records like Divine's 'Jungli Sher' and Naezy's 'Asal Hustle' and 'Haq Hai' has seen him win critical acclaim across the board - rising to the top of the charts and breaking streaming records in the country. Sez brings something unique to the table every time and displays his versatility behind the board highlighted by his work on seminal albums Class-Sikh (Prabh Deep) and Bayaan (Seedhe Maut).
An icon in the Indian hip-hop space, Sez has created, shaped and nurtured the new sound of the sub-continent.
When she first hit the club circuit, Ishani knew exactly what she didn’t like about it. There wasn’t nearly enough Hip-Hop for her liking, so she immediately embarked on becoming a DJ. Nine years later, she is one of the elites in the Indian Hip-Hop DJ league. She has held residencies at many Mumbai nightclubs including Purple Haze Lounge and at Zenzi (Bandra), Zenzi Mills, I bar - few of the hippest joints ever in the city and now at Junkyard as well as a bi monthly residency at Mumbai’s popular Social. With a busy schedule over the last few years, she has played in over 75 clubs across the country and lately, she’s even spread her wings internationally bagging gigs in Dubai, Doha and Muscat. Over the past couple of years she has also played NH7 Club gigs across the country.
Currently, she co-hosts The Grind (Hip-hop aint dead) on Thursdays at Social Khar where she has lead the charge to bring back Hip Hop in the Mumbai nightlife which is reeling back from an overdose of EDM.
Ishani's presence has been felt throughout the Hip Hop scene in the country. Having played at the prestigious Magnetic Field Festival in 2017, she clearly knows how to carve a niche for herself. She recently played at Levi's 501 party, celebrating 145 years of the Levi's Blue Jeans. She also, recently played at the Adidas Falcon launch party in India, Her dexterity on the decks has been endorsed by nominations from VH1 Sound Nation Awards (2014) and MyFavDJ Awards. She was also on the panel of India’s Hip-Hop influencers at the Under The 25 Summit 2016. She has also served as one of the editors of the well-known local Hip-Hop blog www.bombayahiphop.com which is a forum designed to bring Hip-Hop heads together.
She has shared the console with international acts such as R&B superstar Justin Timberlake’s official DJ - Mark Da Spot; DJ Doc - The official DJ to Konvict Musik, Kardinal Offishall; and Camouflage, Official to Raekwon, Wu Tang Klan, as well as DJ Power A.K.A The Soul Controller - the official DJ to Reggae sensation Junior Reid. Ishanis unique style typically mixes old school and new school Hip-Hop has cleverly merged fans of both styles in way not seen hitherto, and she continues to promise that shell be Hip Hop for life!
BUDXMUMBAI at a glance
Date : 27th October 2017
Venue : Atria Mall
Artist : Kumail
Special Guest Act
Date : 28th October 2017
Venue : Dhanmill Compound
Artist : Madstarbase