Be A King

Let your sound be seen


In a world where everyone's selling the hollywood image of a party, Budweiser wants to celebrate what's real and exciting about these scenes.

'Be A King' is a new anthem for today's generation of the young and bold, who play by their own beat and aren't afraid to show it to the world. Individuals all with their own vibe, their own style and their own story. Even when they're together, they know how to seize the moment and own it, their way.