Budweiser unveils its first ever streetwear collection, co-created with five Indian culture leaders across the fields of art, design and music - VegNonVeg, Huemn, NorBlackNorWhite, Hanif Kureshi and Boxout.FM. The collection pays homage to Budweiser’s iconic heritage. The collection celebrates this emerging culture and visionaries who fuel it, and announces Budweiser’s commitment to continue powering this culture forward.
Founded by Pranav Mishra and Shyma Shetty, the partnership distinctively showcases how street fashion is a catalyst for change, inspired by Budweiser's iconic 'Wassup' campaign.
On a creative front, the collaboration with artist Hanif Kureshi illustrates how street art infiltrates modern youth movements, inspired by his signature hand painted type.
Known for their exploring multiple aesthetics and challenging traditional ideas of design, BUD X Veg Non Veg feature pieces which are part art, part fashion.
The mini-collection by NorBlackNorWhite, founded by Mriga Kapadia and Amrit Kumar, is a unique fusion of Indian heritage with modern culture.
The association with Boxout.FM, founded by DJ MoCity & Dualist Enquiry, reinstates music as a true and authentic form of self-expression that helps break down boundaries.
Witness Budweiser's iconic legacy come alive in the form of epic music, contemporary fashion and edgy street art. The official launch event is slated for January 19th in New Delhi.
Date : 27th October 2017
Venue : Atria Mall
Artist : Kumail
Special Guest Act
Date : 28th October 2017
Venue : Dhanmill Compound
Artist : Madstarbase