BUDXSTREET LAUNCH

BUDWEISER DROPS AN EXCLUSIVE COLLECTION CELEBRATING STREET CULTURE

Budweiser unveils its first ever streetwear collection, co-created with five Indian culture leaders across the fields of art, design and music - VegNonVeg, Huemn, NorBlackNorWhite, Hanif Kureshi and Boxout.FM. The collection pays homage to Budweiser’s iconic heritage. The collection celebrates this emerging culture and visionaries who fuel it, and announces Budweiser’s commitment to continue powering this culture forward.

BUDX COLLABORATORS

Founded by Pranav Mishra and Shyma Shetty, the partnership distinctively showcases how street fashion is a catalyst for change, inspired by Budweiser's iconic 'Wassup' campaign.

On a creative front, the collaboration with artist Hanif Kureshi illustrates how street art infiltrates modern youth movements, inspired by his signature hand painted type.

Known for their exploring multiple aesthetics and challenging traditional ideas of design, BUD X Veg Non Veg feature pieces which are part art, part fashion.

The mini-collection by NorBlackNorWhite, founded by Mriga Kapadia and Amrit Kumar, is a unique fusion of Indian heritage with modern culture.

The association with Boxout.FM, founded by DJ MoCity & Dualist Enquiry, reinstates music as a true and authentic form of self-expression that helps break down boundaries.

THE LAUNCH

Witness Budweiser's iconic legacy come alive in the form of epic music, contemporary fashion and edgy street art. The official launch event is slated for January 19th in New Delhi.

Halloween 2017 - Check out the haunts
  • MUMBAI

    Date : 27th October 2017

    Venue : Atria Mall

    Artist : Kumail

                 Lynston (Throwback)

                 Special Guest Act

  • DELHI

    Date : 28th October 2017

    Venue : Dhanmill Compound

    Artist : Madstarbase

                 Zokhuma

                 Mistress